Asav Consultancy Ltd t/a Vibes CBD
ASA ruled that Vibes CBD advertorials styled as independent reviews made unauthorized health claims
This entry is about the United Kingdom — not the country you picked in the header.
According to Advertising Standards Authority (UK), Oct 26, 2022 · Read the source
- Where
- United Kingdom
- First reported
- Last checked
Summary
Asav Consultancy Ltd, trading as Vibes CBD, was the subject of an Advertising Standards Authority (ASA) ruling on October 26, 2022, alongside the affiliate marketer Consumer Logic Inc. The ASA examined advertorials that looked like independent reviews of CBD oils and ranked Vibes CBD at or near the top. According to the ruling, the content suggested CBD could treat chronic pain, seizures, epilepsy, sleep disorders, anxiety, stress and inflammation. The ASA upheld all four issues, finding that the material was not obviously identifiable as marketing, did not make its commercial intent clear, claimed that food supplements could treat disease, and used health claims that are not authorized in Great Britain. The ASA reported that neither company commented in substance on the health claims. It ruled that the ads must not reappear and told the advertisers to identify marketing clearly and to avoid disease claims for CBD supplements.
What the source found
- Advertorials presented as independent reviews ranked Vibes CBD as a top product, according to the ASA.
- The ASA found claims about chronic pain, seizures, epilepsy, sleep disorders, anxiety, stress and inflammation.
- All four issues were upheld, including breaches of CAP Code rules 2.1, 2.3, 2.4, 3.1, 15.1, 15.2, 15.6.2 and 15.7.
- Neither company provided substantive comments on the health claims, the ASA said.
Products named
- CBD oil
Timeline
ASA ruling published (complaint upheld)
Sources
- Regulator
Advertising Standards Authority (UK) · Oct 26, 2022
ASA Ruling on Asav Consultancy Ltd t/a Vibes CBD
Wording on this page follows the sources. Found an error? See the corrections process in our editorial policy.
Status notes
ASA rulings concern advertising only. The ruling's web address contains 'cbd-health-foods-ltd', but the ruling itself is headed 'ASA Ruling on Asav Consultancy Ltd t/a Vibes CBD'. No website address is given in the ruling.
Comments
No comments yet.
Related entries
The full Red ListMamedica Ltd
Mamedica
ASA upheld a complaint over a Mamedica medical cannabis clinic fee comparison
sacmedicinatural.wixsite.com/cbd-medicinatural-1 (cannabis products site)
sacmedicinatural[.]wixsite[.]com/cbd-medicinatural-1
Anvisa banned promotion of unregistered cannabis products advertised on a Wix site and social media
Associação Canábica Nordeste (Acanne)
Acanne
Anvisa prohibited all cannabis products of Acanne, citing no valid operating authorization
Tell us what happened
Every report is read by a person. You don’t need to prove anything, and we never publish your name.
- A moderator reads your report and checks the link against the Red List and our seller records.
- We look for an authoritative source — a regulator, court, police or consumer-protection finding.
- When a source confirms it, your report is linked to a Red List entry. Your name and contact details stay private.