Red List:Official warnings and scam reports, with sourcesCheck a link
Check a link
Regulatory warningOfficial actionRegulatory note

Excite For Life Ltd

ASA ruled that Excite For Life's claims that CBD is safe for children were misleading

This entry is about the United Kingdom — not the country you picked in the header.

According to Advertising Standards Authority (UK), Sep 18, 2024 · Read the source

Where
England, United Kingdom
First reported
Last checked

Summary

Excite For Life Ltd, an online retailer based in Cleckheaton, England, was the subject of an Advertising Standards Authority (ASA) ruling on September 18, 2024. The ASA found that the company's website presented CBD products as suitable and safe for children, with no side effects or risk of overdose, described CBD as helping to balance a child's wellbeing, and cited a 70 mg daily maximum for adults that the company later said reflected 2020 guidance. The ASA upheld all three issues, finding the claims misleading, unsubstantiated and, in part, general health claims made without the required authorized claims. According to the ruling, the company said it had been unaware of Food Standards Agency advice against CBD use by under-18s and removed the content. The ruling was part of ASA work on CBD marketing aimed at children, and the company was told to follow current FSA guidance.

What the source found

  • The website promoted CBD products as suitable and safe for children, according to the ASA.
  • It cited an outdated 70 mg daily maximum for adults.
  • The ASA upheld three issues under CAP Code rules 3.1, 3.7 and 15.2.
  • The company said it was unaware of FSA guidance on under-18s and removed the content.

Products named

  • CBD products

Timeline

  1. ASA ruling published (complaint upheld)

Sources

  1. Regulator

    Advertising Standards Authority (UK) · Sep 18, 2024

    ASA Ruling on Excite For Life Ltd

Wording on this page follows the sources. Found an error? See the corrections process in our editorial policy.

Status notes

Company says it removed the content. ASA rulings concern advertising, not product safety testing.

Comments

No comments yet.

Comments are read by a moderator before they’re published.

The full Red List
Regulatory warningOfficial action

Vitanabis Intermediação e Serviços Ltda.

Vitanabis

Anvisa prohibited all cannabis derivatives sold by Vitanabis and advertised online

Brazil · Aug 3, 2026
Regulatory warningOfficial action

Leve CDB

Leve CDB

Anvisa prohibited the Leve CDB Full Spectrum cannabis oil 6,000 mg sold through its official website

Brazil · Dec 9, 2025
Regulatory warningOfficial action

Cannabis Oil

cpag.supersalelinks[.]org/ujih/

Listed by Czech medicines regulator SÚKL as a website illegally offering an unapproved 'Cannabis Oil' preparation

Czechia · Oct 31, 2025
Report a seller

Tell us what happened

Every report is read by a person. You don’t need to prove anything, and we never publish your name.

What happens next
  • A moderator reads your report and checks the link against the Red List and our seller records.
  • We look for an authoritative source — a regulator, court, police or consumer-protection finding.
  • When a source confirms it, your report is linked to a Red List entry. Your name and contact details stay private.
Report a seller

Self-check · 2 minutes · private

Is cannabis becoming a problem for you?

Eight questions from CUDIT-R, a screening test used by clinicians. Your answers never leave this page.