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Vape Life Ltd t/a CBD Life UK

ASA upheld complaints that CBD Life UK's website described CBD edibles as suitable for children

This entry is about the United Kingdom — not the country you picked in the header.

According to Advertising Standards Authority (UK), Sep 18, 2024 · Read the source

Where
United Kingdom
First reported
Last checked

Summary

Vape Life Ltd, which trades online as CBD Life UK, was the subject of an Advertising Standards Authority (ASA) ruling on September 18, 2024. The ASA found that the company's website presented CBD gummies and other edibles as suitable for children and cited a maximum daily intake of 70 mg for adults, attributing that figure to official UK guidance. The ASA noted that the Food Standards Agency (FSA) advises vulnerable groups, including under-18s, not to take CBD, and that the FSA's recommended adult maximum had been lowered to 10 mg a day. It upheld both issues as misleading and unsubstantiated. According to the ruling, the company said the information was outdated, apologized and removed the claims. The ASA said the case formed part of wider work on ads presenting CBD products as suitable for children, and it told the company to align future claims with current FSA advice.

What the source found

  • The website described CBD gummies and edibles as suitable for children, according to the ASA.
  • It cited a 70 mg adult daily maximum; the FSA figure is 10 mg (updated October 2023), the ASA noted.
  • The ASA upheld both issues under CAP Code rules 3.1 (misleading advertising) and 3.7 (substantiation).
  • The company acknowledged the content was outdated and removed it.

Products named

  • CBD gummies and edibles

Timeline

  1. ASA ruling published (complaint upheld)

Sources

  1. Regulator

    Advertising Standards Authority (UK) · Sep 18, 2024

    ASA Ruling on Vape Life Ltd t/a CBD Life UK

Wording on this page follows the sources. Found an error? See the corrections process in our editorial policy.

Status notes

Company says it removed the claims. ASA rulings concern advertising, not product safety testing.

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