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Enigmaa Ltd t/a Blessed CBD

ASA ruled that Blessed CBD advertorials presented as reviews made unauthorized medical and health claims

This entry is about the United Kingdom — not the country you picked in the header.

According to Advertising Standards Authority (UK), Oct 26, 2022 · Read the source

Where
United Kingdom
First reported
Last checked

Summary

Enigmaa Ltd, which trades as Blessed CBD, was the subject of an Advertising Standards Authority (ASA) ruling on October 26, 2022, together with the affiliate marketer Consumer Logic Inc, trading as Consumer Logic Research. The case concerned four advertorials published in 2021 on UK regional and national news websites that were presented as independent reviews and ranked Blessed CBD's oil among the best on the market. According to the ASA, the pieces suggested CBD could help with chronic pain, seizures, epilepsy, sleep disorders and anxiety, and promoted a CBD cream for topical pain relief. The ASA upheld all five issues: the content was not clearly identified as marketing, made medicinal claims for an unlicensed product, and made health claims that are not authorized for food supplements. Both companies responded and said they would improve compliance, and the ads may not appear again in that form.

What the source found

  • Four advertorials appeared in 2021 on news websites owned by National World plc and were styled as independent reviews.
  • The ASA found claims about chronic pain, seizures, epilepsy, sleep disorders and anxiety.
  • The ASA upheld breaches of rules on recognizing marketing communications, misleading advertising, medicinal claims and health claims.
  • Both the brand and its affiliate marketer said they would improve compliance.

Products named

  • CBD oil
  • CBD cream

Timeline

  1. First advertorial published (per ASA ruling)

  2. ASA ruling published (complaint upheld)

Sources

  1. Regulator

    Advertising Standards Authority (UK) · Oct 26, 2022

    ASA Ruling on Enigmaa Ltd t/a Blessed CBD

Wording on this page follows the sources. Found an error? See the corrections process in our editorial policy.

Status notes

ASA rulings concern advertising only. Current marketing was not reviewed for this entry.

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